internet copywriting services for UK businesses

Case Studies

Click here to view examples of how Web Writing has undertaken a wide variety of projects for our clients!

What is internet copywriting?

Internet copywriting is the craft of composing text - ‘copy’ or ‘content’ – for websites, most usually with the emphasis on marketing and sales. The intention of the content is to entice visitors to a given website to purchase a product or service offered by that site, and also – through the use of ‘keywords’ and ‘keyword phrases’ (see below) – to ensure that the given site is easily located by the enquirer when they use a search engine seeking the product or service they require

Copywriting for the internet can also take the form of email letters or mail-shots, and content where information, rather than product, is the principal purpose of the website

What are ‘keywords’ and ‘keyword phrases’, and how do we know what they are?

Keywords and keyword phrases are words and phrases that are intrinsically linked directly to how internet users search for the product, service or information they require when using search engines such as Google or Yahoo!

The art of great internet copywriting is to ensure that the copy not only serves the purpose of converting visitors (‘users’) to enquirers at a website through its authoritative and persuasive language, but also to ensure the website ranks highly in search engine enquiries as a result of the subtle use of keywords and keyword phrases throughout the copy - but without in any way diluting or detracting from the site’s primary function

Keywords and keyword phrases are discovered through our research based on search engine statistics as to exactly how internet users try to locate what they are looking for online. When copy is created for a website, the aim of the internet copywriter to this end is to include the words and phrases most commonly used in searches for the relevant product or service

Is internet copywriting important?

If you have a website that sells products or services, it is virtually guaranteed that you will have considerable online competition – unless, of course, you are a genius with a legal monopoly on your own untouchable ‘goldmine’ of an invention or innovation! In which case, Web Writing wishes you every good fortune! Otherwise, in the face of the competition in your marketplace, you are going to have to work hard to rise above your competitors if you wish to survive

Extremely effective ways of contributing to doing so are to employ the services of a reputable search engine optimisation company like Webplacing. and professional copywriting service like Web Writing to set your website apart from the competition.

In other words, internet copywriting is not only important – it is essential!