Why use us?
A full internet copywriting service from Web Writing can have a huge impact on the fortunes of your business, so click here to find out how!
why use a copywriter
OK, so I understand why content on my website is so important, but I could write it myself - so why pay an internet copywriting company to do it for me?
Yes, you could write your content yourself - but our extensive experience in the fields of search engine optimisation and internet copywriting has highlighted the many pitfalls as to why it may not be such a good idea:
- Do you have enough confidence in your writing ability and vocabulary to be able to produce content of a high quality, that is unblemished by spelling, punctuation and grammatical errors? Error-strewn copy conveys just one message to the visitor – that your company is unprofessional
- Although you should be intimate with your product or services, are you able to convey its features and benefits in a language that someone who may not be so au fait could totally understand? ‘Industry-specific terminology’ – language that would mean little to anyone but you – can be a total turn-off to visitors to your website! If it has to be used, then care should be taken to back it up with explanations of what any gobbledegook actually means
- Could you use language that would hold the visitor’s attention and thereby convert a user into an enquirer? This is not as easy as you may imagine, considering that research has shown that visitors to most websites make a decision whether or not to stay there within 3 – 5 seconds. It is essential that you hook your visitor within the first 50 words of content; if you don’t, the chances are they will look elsewhere. This is where the talents of skilled internet copywriters like our team at Web Writing enter the picture
There is some great content on the internet that relates directly to my product, so why don’t I just use that?
- No, no and thrice NO! It is a fact that you could find excellent relevant content on the internet, but lifting it for your own use is certainly something we at Web Writing and Webplacing strongly advise against. It is always in the best interests of your business that your website boasts totally original content to set you apart from your competitors; Web Writing can do this for you
- In certain sectors of online trading, particularly travel and overseas property, duplicated content (as it is known) is rife. It is not uncommon for a dozen or more sites to bear exactly the same content in relation to the same theme. One of these sites will boast the original content, most probably written by a professional internet copywriter; the others will have effectively stolen it
- Although we would unswervingly recommend that your website is full of fresh, original content, there are websites such as the community-written, catch-all information resource Wikipedia and the travel-related World 66 where the information is available for all-comers to use. These sites share the Creative Commons Licence: for further information, visit creativecommons.org
- Sites where duplicate content is present are running a huge risk in search engines because they are likely to trip a duplicate content filter which will lead to their site’s content being excluded from the search engines’ database. This in turn means that you will not be able to capitalise on the huge volume of internet traffic that comes from search engines, and so internet users could remain blissfully unaware of your product, service or information. In respect of trading online, this is the worst possible scenario you could face, don’t you think?
- It is a fact that the quality of content on your site is the key to the success or failure of your business. You may spend hundreds of pounds on a beautiful site design, but it means absolutely nothing unless it is filled with content that is exactly what your customers are looking for. Internet copywriters are greatly skilled at tapping straight into the needs of your customers, and so it can only ever be a very wise business investment to employ professionals like our teams at Web Writing and Webplacing to help propel your business towards its full potential!
Contact us at Web Writing NOW to see how we can help YOU!